‘Ignite your Digital Marketing’ seminars sponsored by Local Matters Digital were a huge success. More than 100 area business owners, ranging from realtors to bankers, dental offices to not for profit entities, came to see digital visionary Daryl Hively. It was all part of a new business kick-off during Web Marketing Week in Janesville, WI. Hively explained how digital is not only taking over the marketing landscape, but how owners and managers can leverage the internet in more ways than ever before to grow their business. They quickly recognized that Google is the mother of all search engines. Simply put, when you make Google happy, many other online portals, directories, and websites also become happy with your content. Leveraging this can be very impactful. Mobile-ready and responsive websites are also the new necessity when marketing online.
“Mobile users are taking over the internet at a record pace. In 2013 mobile search queries have outpaced desktop searches for the first time, and that trend is an explosion in progress,” said Lon Haenel, digital marketing blogger and Vice President of Local Matters Digital.
The internet can be leveraged in a number of ways for business. Local listing optimization creates an opportunity with multi-faceted benefits. Listings are highly relevant and are regarded as authority sites in Google. Local business listings provide a clear and accurate picture of your business and offering to the public on a continuously widening scale. Email Marketing is another way to leverage the power of the internet as described by Daryl Hively in the seminar. “When you couple email offerings with other online and offline strategies you can greatly increase response rates in your overall marketing mix,” Hively said.
The local web marketing seminars officially launch “Local Matters Digital.” The local agency’s brand has sales offices in Janesville, WI. Skip Bliss, president of Bliss Communications, the parent company of Local Matters Digital said this, “We have consistently positioned ourselves as the local expert in the most innovative forms of media available. The internet is no different. As we move forward we will provide the best marketing products for our clients in the market today.”
The information from the seminars can be found in a Slideshare file that we’ve included here.
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